Sunflower lanyards smooth journeys for thousands in first year

06/07/20

Sunflower-Lanyards-LNER.jpg

LNER has helped thousands of customers enjoy smoother journeys since it became the first UK train company to introduce Sunflower Lanyards.

In the scheme’s first year, LNER has handed out more than 10,000 Sunflower Lanyards, as part of the ever-growing scheme that allows customers with hidden disabilities to let staff know discreetly that they might need some extra help.

LNER has also trained more than 50 colleagues to be Sunflower Ambassadors along the 936-mile East Coast route, who are able to help customers with hidden disabilities such as autism, dementia or a visual impairment.

The scheme has now been adopted by almost all other trains companies in the UK, having introduced the bright green, sunflower print lanyards and assistance cards at their stations. The scheme, which successfully operates in major airports and supermarkets, has been endorsed by hidden disability charities.

It's estimated one in five people in the UK have a disability, 70 per cent of which are hidden disabilities.

Claire Ansley, LNER’s Customer Experience Director said: “Our customers are at the heart of everything we do. We want to make it as easy as possible for people to travel with us and for customers to have the best possible experience. For people with hidden disabilities, it understandably can be an unnerving experience travelling on public transport. We’re delighted that there has been so much support for the Sunflower Lanyard scheme. We hope we can continue making journeys more comfortable for many more customers and wish to develop the scheme further to enhance their experience.”

Latest News

View all

LNER’S FACE MASK POP-UP SHOP AT KING’S CROSS TO RAISE MONEY FOR CALM

22/10/20

On Friday 23 October, London North Eastern Railway (LNER) is giving customers a chance to purchase their exclusive reusable face mask collection from a special pop-up shop at London King’s Cross Station.

BRITS TO SHUN OVERSEAS TRIPS AND AIR TRAVEL IN BID TO BECOME MORE SUSTAINABLE

20/10/20

Covid has changed the way Brits holiday, as nearly a quarter (24%) reveal they intend to go on more staycations than trips abroad, and 22% will change how they get around the UK and abroad, post-Coronavirus. LNER is encouraging the use of more sustainable methods of travel including rail as the nation re-evaluates its impact on the planet.

LNER MARKS £230,000 RAISED FOR CAMPAIGN AGAINST LIVING MISERABLY WITH NEW LIMITED-EDITION AZUMA FACE MASK

09/10/20

London North Eastern Railway (LNER) has passed a milestone fundraising target for charity partner Campaign Against Living Miserably (CALM) with more than £230,000 now raised for the mental health charity since October 2018.