LNER Reveals The UK's Most Festive Destinations 2024

New research from LNER has revealed the UK’s most festive destinations for 2024, with Edinburgh, Aberdeen, and York taking the top three spots. 

As the festive season approaches, many travellers are looking for destinations that truly capture the  seasonal spirit, offering everything from Christmas markets to carol events and holiday displays.

The research, commissioned by LNER, analysed a range of factors to determine the UK’s most festive cities, including the likelihood of a white Christmas, the number of carol events, Christmas light switch-on dates, popular seasonal search trends, and the duration of local Christmas markets. This data was then weighted against the population size to give each city a final score out of 100.

Edinburgh takes the top spot with a festive score of 66.8. The Scottish capital offers a 46.9 per cent chance of snow and a wealth of seasonal events, including the Christmas market . Visitors can also enjoy the LNER Big Wheel at East Princes Street Gardens.

Aberdeen follows closely in second place with a score of 64.4. With more than a 50 per cent chance of having a white Christmas, the city is packed with festive cheer, including the new Christmas Light-Up Trail running until 31st December 2024. Other highlights include the Aberdeen Christmas Village and the Carol Concert at Duthie Park.

York ranks third with a score of 64.1. This charming city offers a wide range of festive events, including the renowned York Christmas Market, which is open until 22nd December 2024. With six carol events, including the Big Christmas Concert, York is an ideal destination for holidaymakers seeking a magical atmosphere.

Other destinations along LNER routes, including Newcastle-upon-Tyne, Leeds, and Harrogate, also feature, each offering a unique blend of Christmas markets, light displays, and family-friendly activities.

David Flesher, Commercial Director atLNER, said: "Christmas in the UK is a magical time, with every town and city showcasing its own unique blend of traditions, festive markets, and seasonal events. Whether you're drawn to twinkling Christmas lights, festive carol concerts, or the charm of local markets, there's something special in every corner of the country."

"Our research provides a helpful guide for those looking to make the most of the festive period, highlighting the best destinations to visit for a truly unforgettable Christmas experience. It's the perfect inspiration for anyone planning to explore the UK this winter."

Top 10 Most Festive Destinations in the UK

1. Edinburgh (66.8/100)

2. Aberdeen (64.4/100)

3. York (64.1/100)

4. Birmingham (62.1/100)

5. Chester (59.6/100)

6. Bath (59.1/100)

7. Stockport (58.6/100)

8. Newcastle upon Tyne (56.0/100)

9. Leeds (55.8/100)

10. Harrogate (55.7/100)