Our Track Record with Edith Bowman
Watch the video below to see how we captured the beautiful diversity of the accents, people, places and even names for a bread roll along our line.
This is our Track Record.
We love accents and we're celebrating the diverse accents along our route by launching our first audio recording, ‘Track Record’, in partnership with Edith Bowman. Track Record travels from London, finishing in Aberdeen, and features many of the accents and dialects that can be heard in towns, cities and communities along our route.
Watch the Track Record video now.
Edith, who proudly hails from Fife, Scotland, collaborated on the track which was written and directed by poet Ben Norris. Edith's voice can be heard alongside many of yours as well as our LNER teams.
“I am so excited to share our ‘Track Record’ with you!” Said Edith. “I proudly hail from a small town in Scotland and am very passionate about preserving not just my own accent but all the unique accents we have in Great Britain. I hope with LNER that our ‘Track Record’ will inspire the nation to hear, identify and celebrate a broad range of local accents along its east coast main line.”
What inspired the track?
The track came as a result of some research* we did on accents along the East Coast. We found out that 40% of people can’t tell where an accent comes from and we also found out that...
- 31% of us can't tell the difference between accents from London and Grantham.
- 28% of us can't tell the difference between a Newcastle and Sunderland accent.
- Almost a third of the people we spoke to said they hear more neutral accents than they did five years ago – putting this down to 60% of people moving for work and away from the countryside into cities.
- One thing almost all of us agree on, 80% of us to be precise, is that when we return home our accent gets stronger.
Jennie Pitt, our People Engagement and Corporate Responsibility Manager, said: “Wherever you’re from, we know how important your accent and local dialect are to you. At LNER, we're proud of all the different people and places our route serves, stretching from Aberdeen and Inverness in Scotland, through the North East, Yorkshire and East Midlands, all the way down to London King’s Cross.”
*Research conducted with 2,000 people from the UK between 28 September and 31 December 2018 by Fly Research.