LNER gift Lincoln FC shirt sponsorship to CALM

11/09/20 LNER gift Lincoln FC shirt sponsorship to CALM

Campaign Against Living Miserably (CALM) will feature on The Imps third shirt (Lincoln FC) for the 2020/21 season.

Lincoln City Football Club are delighted to connect with our charity partner CALM to help raise awareness of their suicide prevention services which have helped thousands of people.

We have gifted our shirt branding space to CALM because we believe in the importance of raising awareness about the support CALM offers for mental health. 

We also enable LNER customers to donate their Delay Repay compensation to CALM and there is also a line of regionally-inspired face masks that can be purchased, with all proceeds going to CALM.

Why is CALM important to us?

Every week 125 people in the UK take their own lives, with 75 per cent of those being male. CALM exists to change this. 

CALM runs a free and confidential helpline and web chat, seven hours per day, seven days per week for anyone who needs to talk about life’s problems. For details of CALM and their services, visit www.thecalmzone.net

How does our support help CALM?

Commenting on the partnership Ben Hawley, Marketing and Communications Director at the Campaign Against Living Miserably said:

“LNER have been staunch supporters of our life-saving working over the years, and we remain extremely grateful for their continued support.

"In these uncertain times people are needing CALM and our helpline services more than ever, so we’re delighted that we could come together with LNER and The Imps and raise awareness around mental health and suicide by adorning our name on The Imps new third kit.

"With football up and down the country returning from lockdown, it's more important than ever we continue stick together and be there for our mates on and off the pitch, whatever they are going through."

The club’s Head of Commercial, Andrew Whitham, added:

“We are currently living in a difficult period for all of us, with so many people experiencing loss and times of difficulty so to be able to help raise further awareness of CALM’s services is something we are pleased to assist with.

“It is always important to us to support our community, so when we were asked to consider displaying CALM on our third shirt by our Platinum Partners LNER we were only too pleased to do so."

Find out more about our partnership with CALM

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